ROOTS Foundation uses the power of media to affect change in both individuals and the community at large.
Abyssinia: The Journey of Change – Documentary
Big Man Ting PSAs
Partnering with Story Play Media Ltd., the Big Man Ting PSAs are a communications campaign combining entertainment and social impact. The campaign, uses a cartoon short titled, Big Man Dan, and PSAs titled #BigManTing to counter criminal choices and violent extremism.
Each Episode of Big Man Dan sees animated characters Dan and Sheila tackling exaggerated cartoon foes based on relatable, everyday challenges faced by real people in Trinidad and Tobago.
The team behind the #BigManTing PSA campaign completed four 4 cartoons, which pluck examples of crime and violent extremism from Trinidad and Tobago’s local media headlines to encourage youths to do #BigTings (big things) instead of #BadTings (bad things). The content’s emphasis is on making aspirational choices to promote self-regulation. Watch all four PSAs below:
The #BigManTing PSAs were born out of the idea of using a local animated character to address self regulation. Its intention is to use digital media to recall real scenarios seen on the news on a daily basis – a strategy inspired by Average Mohammed. In the PSAs, the Dan examines the temporary pleasures or miscalculated benefits that may be attached to the criminal and violent choices. Subsequent to each PSA, the audience will be invited to discuss the PSA themes. We believe engaging the issues head on with the public is one of the best ways to raise awareness and pursue positive change.